Sport and sport events have the potential to impact our society in both positive and negative ways. The ability of a sport federation or organisation to balance the economic, environmental and social impact of their activities, including events they host, organise or govern is critical to the future development of their sport.
Now more than ever, sports managers and event organisers have the opportunity to positively harness sport for the benefit of society, and by doing so, contribute to their organisation's bottom line.
Over two days, the SSE Open Module provides an understanding of the current challenges and opportunities of sustainability in sport. This understanding will be reinforced through a number of case studies, which offer concrete examples of what leading sports organisations, such as FIFA, the International Olympic Committee and the International Automobile Federation are achieving in this area.
Participants will also gain insight into the best practices adopted by the American major leagues such as the NFL, NBA and MLB. Throughout both days, group work and discussions will challenge the existing ideas of sustainability in sport, with a particular focus on the business case for sustainability while simultaneously addressing the demands of multiple stakeholders.
The Sustainable Sport & Events Open Module brings together leaders of International Sport organisations and other experts within the AISTS network, including FIFA, Formula E, International Olympic Committee, NHL, and Sport & Sustainable International, to create a module that is pertinent and practical to the modern landscape and recognises the increased expectations of all stakeholders from athletes, fans, media to sponsors.