Notes about fees for this course
For further information regarding international (non EU)fees click here
Digital Marketing - An Introduction
This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.
Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Matthew Hughes will encourage and build your confidence in using the channels.
Throughout the 10 week course you will develop an initial idea for a digital marketing strategy while following the necessary stages to give the greatest chance of success.
THE COURSE INCLUDES
Autumn term: Thursday 12th October - 14th December 2017
Spring term: Thursday 18th January - 22nd March 2018
The course aims to:
Course Outcomes & Assessment
This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those with some previous knowledge and wish to improve.
All course materials are included in the course fee.
Contact Arts University Bournemouth to find course entry requirements.Don't meet the entry requirements?
Consider a Foundation or Pathway course at Arts University Bournemouth to prepare for your chosen course: