For more information about Marketing Management at Bocconi University, please visit the webpage using the button above.

The award
MSc

How long you will study
2 years

Domestic course fees
find out

How you will study
find out

Course starts
find out

International course fees
find out

All study options

About Marketing Management at Bocconi University

The Program is also offered in Italian

  • Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.
  • It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as statistics, neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.
  • Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.
  • They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

If you're already enrolled, click here.

Study options for this course

Notes about fees for this course

Click here to read about tuition fees

Entry requirements

Click here to read about admissions for this course

What students think about Bocconi University

Ask a question

Ask Bocconi University for more information by completing this form

Desired Start Year

Your question will be sent directly to Bocconi University. Your question is subject to the StudyLink terms and conditions which can be viewed here.

Other courses at Bocconi University

There are 26 other courses listed from Bocconi University. A selection of these are displayed below:

Location of Bocconi University

Bocconi University main campus is shown on the map below:

Explore Bocconi University

Click the following videos and images to expand or play