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The award

How long you will study
12 months

Domestic course fees
GBP 23000 per year

How you will study

Course starts

International course fees
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All study options

About Entrepreneurship at City, University of London


Who is it for?

You are a curious, persistent, problem-solving, team-oriented and ambitious graduate interested in launching your own business, leading initiatives within large corporations or taking your family business to the next level. You relish the challenge of learning in a fast-paced, hands-on programme, created and taught by leading academics and entrepreneurs.

You're looking for an academically rigorous and professionally relevant qualification that will serve your ultimate needs as an entrepreneur or business owner.

Aubry Dibas-Franck talks about his experience studying the MSc in Entrepreneurship at Cass Business School.


You begin your MSc by plunging straight into the world of entrepreneurship as we kick off with New Venture Creation. During this four-day module, you and your fellow students come together to share ideas, form teams and build prototypes.

You'll quickly realise that your studies put strong emphasis on balancing research-led teaching with experiential learning such as consulting for small-business owners, preparation for joining an accelerator and field trips. It's your fast-track guide through the intricate process of starting your own venture/initiative.

The overarching aim is to help nurture innovative and prosperous new ventures with responsible leaders who appreciate the demands of multiple stakeholders.

Cass Innovate

At Cass Innovate 2017, our MSc in Entrepreneurship students had the chance to hear from, learn from and interact with entrepreneurs and innovators at every stage of their journeys – from fledgling start-ups to fully fledged global giants. The conference showcased the work of staff, students and alumni from the MSc in Entrepreneurship, as well as friends and colleagues from a broad range of innovative organisations.


The £10,000 Ardmore Healthcare Prize (to be awarded to an individual or a team of the MSc Entrepreneurship cohort to take their business off the ground.) More information to follow.


What will you learn

  • Develop your knowledge and understanding of the unique processes involved in creating and launching your own business.
  • Demonstrate a systematic understanding of the factors behind successful entrepreneurship, from creativity to start-up financing.
  • Understand and critically evaluate current issues affecting establishing new businesses from the ground up.
  • Develop team-working abilities crucial to the launch of a successful business.
  • Sharpen your commercial skills and learn how to apply them to the challenges of starting a successful small business.

Term 1

  • New Venture Creation

    • 15 credits
    • 30 hours, over one week, in lectures, practical classes and workshops
    • 120 hours self directed study

    The aim of this module is to provide you with an understanding of the basic and essential issues in entrepreneurship and to provide some of the skills you will need to become an entrepreneur or to act entrepreneurially within existing organisational settings. After a general overview of the latest theoretical approach to entrepreneurship, you will explore the more practical issues in entrepreneurship, including identifying the opportunity, gathering the resources and managing the team.

    You will be invited to develop a business idea using the business model canvas, identify your ideal investors as well as learn how to pitch to them. The module will additionally focus on decisions regarding the management of a new venture. Using one of the latest tools, a business simulation, you will learn how to analyse and act in every-day business situations after setting up a startup.

  • Managing Innovation

    • 10 credits
    • 18 hours, over eleven weeks, in lectures, practical classes and workshops
    • 82 hours, over eleven weeks, self directed study

    There is increased recognition that the competitive advantage of organisations depends heavily on their ability to capitalise on their employees' ideas. The aim of this module is to empower you to develop your creative and entrepreneurial capacities, understand how to apply these skills to various problems, and ultimately create both a commercial product and a social problem solution.

    Delivered as a series of product/service design activities, you will work in teams to apply different creativity techniques and artifacts in product/service design, framed with different creativity theories and models. Reflective learning will be encouraged after each product/service design activity.

  • Accounting for Entrepreneurs

    • 10 credits
    • 21 hours, over eleven weeks, in lectures and workshops
    • 82 hours, over eleven weeks, self directed study

    A sound understanding of monetary flows and financials within a start-up is critical. This module will equip you with an understanding of the most common accounting and finance techniques and practices necessary to prepare and interpret financial reports. It will also provide you with an understanding of the uses of management accounting techniques in evaluating cost behaviour for decision making purposes and financial management techniques to evaluate short-term decisions and management of working capital.

    You will be introduced to the key concepts and frameworks via a series of in-class lectures, and learn to apply this knowledge to realistic accounting issues and financial statements.

  • Marketing Inovations

    • 10 credits
    • 18 hours, over eleven weeks, in lectures, practical classes and workshops
    • 82 hours, over eleven weeks, self directed study

    Marketing is one of the most fundamental, most complex, and possibly also most misunderstood function of the firm. To put it in the words of the famous Peter Drucker: 'Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation.'

    The aim of this module is to provide you with a sound understanding of marketing theory, concepts and tools used to market a new product offering, applicable in an entrepreneurial setting. Emphasis is placed on the special requirements for creating and executing marketing plans and programmes in a setting of rapid technological change.

  • Leading Entrepreneurial Teams

    • 10 credits
    • 18 hours, over eleven weeks, in lectures practical classes and workshops
    • 82 hours, over eleven weeks, self directed study

    The success of new ventures heavily depends on the leader's ability to locate and manage talent effectively. In this module, you will learn how to lead, build and maintain human assets in startup environments.

    You will explore the issues associated with firm formation and how early decisions by founders can facilitate or inhibit growth. Then, you will focus on the next stage of the growing firms' lifecycle, aiming to build the backbone of talent. Finally, you will explore the dynamics specific to maintaining the organisation as rapid growth challenges the status quo and discover ways to effectively lead startup teams to their optimal performance.

  • Customer Development

    • 10 credits
    • 18 hours, over eleven weeks, in lectures practical classes and workshops
    • 82 hours, over eleven weeks, self directed study

    This module will equip you with the conceptual and practical skills to discover and understand customer wants and needs and develop a strong customer base. We will explore how startup founders and teams can understand the unique ways, in which the market research process must be tailored to an entrepreneurial environment.

    You will identify your market, select your customer and develop the skills to create and drive end-user demand.

Term 2

  • New Product Development

    • 10 credits
    • 18 hours, over ten weeks, in lectures practical classes and workshops
    • 82 hours, over ten weeks, self directed study

    What is innovation all about and why does it matter? This module aims at helping you understand the process and management of developing new products. You will learn how to identify and select opportunities, generate concepts, design product protocols, evaluate concepts/projects, understand key aspects of development and plan and implement new product launches.

    Covering both the analytical and practical management aspects of new product development, you will be drawing from a variety of theoretical frameworks, tools and practices to build insights that are theoretically driven, yet practice focused.

  • Funding the New Venture

    • 10 credits
    • 18 hours, over ten weeks, in lectures practical classes and workshops
    • 82 hours, over ten weeks, self directed study

    This module aims to provide you with an understanding of funding for new ventures. You will discover the various funding sources available, including angel investment, crowdfunding, and venture capital.

    You will reflect on the evolution of funding for new ventures and will analyse developments that are shaping funding for entrepreneurs. These include structural changes to the startup ecosystem and their impact on the range of resources and tools that are now freely available to founders, as well the re-shaping of the traditional venture capital model. You will gain an understanding of the context and methods of valuing an entrepreneurial business, as well as where and how to raise capital and how to manage relationship with investors.

  • High Growth Entrepreneurship

    • 10 credits
    • 18 hours, over ten weeks, in lectures, practical classes and workshops
    • 82 hours, over ten weeks, self directed study

    Entrepreneurship is a multidisciplinary activity involving strategy, R&D, marketing and project management. In practice, entrepreneurs face a number of challenging issues simultaneously.

    Bringing new products, services and technology from a mind or a lab to the market is a crucial economic yet complex process. This case-based course will keep theory delivery in class to a minimum, but you will need to read a number of key papers.

    The module aims to provide you with knowledge and practical tools for the creation of high-growth new ventures, as opposed to lifestyle small businesses. You will learn how to change lives and 'conquer the world' with innovative new products and services.

  • Sales Management

    • 10 credits
    • 18 hours, over ten weeks, in practical classes and workshops
    • 82 hours, over ten weeks, self directed study

    Almost every business plan assumes a certain amount of sales. Without sales, the entire business model is an exercise in frustration.

    This module will provide you with the fundamentals of selling and sales management. It will demystify sales and help you understand how to sell. At the end of this module, you will be able to understand the role of sales in a new venture.

  • Branding and Digital Marketing

    • 10 credits
    • 18 hours, over ten weeks, in lectures and workshops
    • 82 hours, over ten weeks, self directed study

    As an entrepreneur, your venture's brand will be the main point of all your thoughts and actions. The created brand informs several critical aspects of your offering, such as your product, pricing and promotion among others. In this module you will learn how to establish a successful brand and nurture it over time.

    You will understand the nature of brands and appreciate why they matter. You will learn how to identify and establish a clear and effective brand identity, how to plan and implement brand marketing programs that build brand equity (externally and internally), establish different ways to monitor brand performance and understand how to manage brands over time.

    Drawing from a variety of theoretical frameworks, tools and practices to build insights that are theoretically-driven, yet practice-focused, you will also examine the role of social media in digital marketing and as a tool within the overall marketing mix.

  • Managing Operations for Scaling Up

    • 10 credits
    • 18 hours, over ten weeks, in lectures and workshops
    • 82 hours, over ten weeks, self directed study

    The success of every venture depends on scaling. Yet the challenge is that scaling comes with inherent risk(s). Even the most prepared founders and teams face challenges, make errors, and must make progress through periods of confusion and uncertainty.

    The module aims to provide you with a number of operational management techniques that can be applied to real world problems and stimulate an appreciation of the use of different types of operations management approaches to solving problems.

Term 3

You have the option of completing a Business Research Project in term three.

  • The Entrepreneurial Adviser: Problem Solving for Early-stage Companies or new initiatives

    Within the MSc in Entrepreneurship, you will be able to participate in a consulting project. You will study an actual problem of a given new venture or large organization. You will receive the necessary information from the cooperating firms and organisations' staff and you will cooperate with them throughout the project. Following analysis of the problem, you will prepare and present concrete and practical solution(s).

    The main target of this module is to provide you with the opportunity to handle real-world problems and suggest operational solutions that can actually be implemented by the cooperating firms. Moreover, you will have the chance to develop close relationships with the cooperating companies and, thus, gain an appreciation of real business environments.

    The final report will be critically reviewed by supervisors and presented to the firm/ organisation's representatives.

  • M&A and Other Exits for Entrepreneurs

    Over the course of your career, you may participate (either actively or passively) in at most one major merger or acquisition, but over the same period you are likely to find yourself dealing with many smaller acquisitions.  This will certainly be the case if you join large organisations.  It is also likely that if you join or even found a small company you will find yourself as a target (or wanting to be one!), and if particularly fortunate, as an acquirer as well.

    This module focuses on discussing the various exit options for startup companies, including M&A deals, IPOs and their relative advantages. Preparing you for a world where M&A is an integral part of the strategic and financial business landscape, the module takes a global perspective and will help you familiarise yourself with the various aspects of M&A in the life of a corporation, how to apply valuation techniques and the various techniques used in the different stages of a merger or an acquisition (including post-merger issues).

  • Business Research Project

    The project will be of approximately 8,000 words. The project should be based on independent research either in the context of a single organisation or using third-party sources.

    Students are encouraged from the start of the course to think about a topic for their project. A member of academic staff supervises the project, and the student may choose with whom they would like to work. The project must be submitted by the end of August. Company sponsored projects are encouraged and a number of such projects may be available.

Assessment methodsTerm datesAssessment methods

Assessment methods


We review all our courses regularly to keep them up-to-date on issues of both theory and practice.

To satisfy the requirements of the degree course students must complete:

  • fourteen core modules (10 - 15 credits each), Individual Professional Development Portfolio* and three electives (10 credits each) or
  • a Business Research Project (30 credits)

Assessment of modules on the MSc in Entrepreneurship, in most cases, is by means of coursework and unseen examination. Coursework may consist of standard essays, individual and group presentations, group reports, classwork, unseen tests and problem sets. Please note that any group work may include an element of peer assessment.

New Venture Creation

The course will kick off with New Venture Creation. This will be a four-day module, where you and your fellow students will come together and share ideas, form teams and build prototypes (no credits).

Individual Professional Development Portfolio

* We believe that this is an important component of this programme since it requires you to practice entrepreneurship. During induction, we will discuss the compulsory activities that you must participate in and reflect on, throughout the academic year. You will be required to develop an individual professional development portfolio, which may include: mentoring diary, participation in startup competitions, attendance to all relevant events (and reflections), and participation in research projects of faculty in the entrepreneurship.

Term dates

Term dates

Term dates 2018/19

In-Person ID-Checks (all students must attend): Commences 17 September 2018

Compulsory Induction: 18 - 29 September 2018

Term I
1 October 2018 - 7 December 2018
Term I exams
7 January 2019 - 18 January 2019

Term II
21 January 2019 - 29 March 2019
Term II exams
22 April 2019 - 3 May 2019

Term III
6 May 2019 - 28 June 2019
Term III exams
1 July 2019 - 12 July 2019

Resit period
Students who are required to resit an examination or invigilated test  will do so in the period:
12 - 30 August 2019

Submission deadline for Business Research Project or Applied Research Project 
1 September 2019

Official Course End Date
30 September 2019


How to apply

Documents required for decision-making

  • Transcript/interim transcript
  • CV
  • Personal statement (500-600 words)
  • Your reponses to our application questions. Please complete this form along with your application.

Documents also required (may follow at later date)

  • IELTS, if reports available
  • Two references, one of which MUST be an academic reference
  • Work experience is not a requirement of this course
  • For a successful application to receive an unconditional status all documents must be verified, so an original or certified copy of the degree transcript must be sent by post to Specialist Masters Programme Office, 106 Bunhill Row, London, EC1Y 8TZ, UK

We cannot comment on individual eligibility before you apply and we can only process your application once it is fully complete, with all requested information received.

Individual Appointments

If you would like to visit us to discuss your application please do arrange an individual appointment.

Entry requirementsEnglish language requirementsEntry requirements

Entry requirements

  • A UK upper second class degree or above, or the equivalent from an overseas institution.
  • Previous study of business, management or finance is not required
English language requirements

English language requirements

  • If you have been studying in the UK for the last three years it is unlikely that you will have to take the IELTS test
  • If you have studied a 2+2 degree with just two years in the UK you will be required to provide IELTS results and possibly to resit the tests to meet our requirements.


The required IELTS level is an average of 7.0 with a minimum of 6.5 in the writing section and no less than 6.0 in any other section.

Read more

Please note that due to changes in the UKVI's list of SELTs we are no longer able to accept TOEFL as evidence of English language for students who require a CAS as of April 2014.

Career pathways

Being very close to the 'Silicon roundabout', you will be perfectly placed to exploit the opportunities created by this programme.  Our dedicated careers team will work with you to identify and achieve your career goals by providing one-to-one support. You will also benefit from regular skills workshops and employer and alumni networking opportunities.

Depending on your sphere of interest and expertise, potential opportunities after graduation include being the founder or CEO of the venture created during your studies or pursuing a career in start-ups or corporate organizations who are always on the lookout for candidates with entrepreneurial spirit and knowhow.

Study options for this course

Notes about fees for this course


£23,000 Tuition fees are subject to annual change

Fees in each subsequent year of study (where applicable) will be subject to an annual increase limited by the All Items Retail Prices Index. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study (where applicable).

Deposit: £2,000 (paid within 1 month of receiving offer and non-refundable unless conditions of offer are not met)

First installment: Half fees less deposit (payable during on-line registration which should be completed at least 5 days before the in-person ID–checks)
Second installment: Half fees (paid in January following start of course)

Information about Scholarships

Entry requirements

Contact City, University of London to find course entry requirements.

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