Charity Marketing and Fundraising (PG Dip)

City, University of London

For more information about Charity Marketing and Fundraising at City, University of London, please visit the webpage using the button above.

The award
PG Dip

How long you will study
12 months

Domestic course fees
GBP 9690 per year

How you will study
part-time

Course starts
October

International course fees
find out

All study options

About Charity Marketing and Fundraising at City, University of London

Overview

Who is it for?

You may already be working in the charity sector as a marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Objectives

Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.

You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.

For further enquiries please contact: Professor Paul Palmer , The Charities Programme Office or 020 7040 5114.

Structure

The MSc course is taught on a part-time basis over a period of two years. Students initially enrol on the Postgraduate Diploma with the specialist area of their choice, and confirm their intention to complete the MSc at the end of the first year.

As a student you will:

  • Develop your understanding of the strategic application of strategic marketing in the voluntary sector.
  • Explore the practical application of key strategic marketing concepts and tools in different voluntary sector contexts
  • Understand how to design, implement and evaluate alternative fundraising strategies and techniques.
  • Build relevant marketing/fundraising management and leadership skills and analytical capabilities.
  • Gain access to a strong network and connections within the charity sector.
  • Grow your confidence in pursuing your marketing career in the sector.

Module outlines

  • Learning and Understanding the Voluntary Sector (10 credits)

    This module represents the starting point for you and the opportunity to learn about the process of learning and establishing plans for learning on the programme. The vital 'Learning Contract' is developed on this module, and forms the basis of the learning throughout the Masters programme. It also offers a perspective on leading public/voluntary sector debates within an historical context, alongside a more enduring understanding of scholarly approaches to the understanding of developments and changes in the relationship between government and the voluntary sector.

  • Resource Management (30 credits)

    This module aims to provide you with an understanding of the principles of resource management within the specialist context of charities.

  • Marketing and Fundraising (10 credits)

    This module aims to provide you with the concepts, underpinning knowledge, skills and techniques to plan and develop marketing and operations systems and enable students to analyse marketing needs, evaluate marketing plans, in the context of applying marketing concepts to their own organisation.

  • Strategy, Diversity and Governance (20 credits)

    This module aims to enable you to develop a broad knowledge and conceptual base in the field of strategy development, diversity and governance.

  • Fieldwork Exercise (20 credits)

    In this module you will undertake a 'tailored' learning experience centred on a 5 day consulting assignment on a financial project within a charity.

  • Fundraising (15 credits)

    This module aims to enable you to develop a broad, informed and critical understanding of the complex issues surrounding fundraising.

  • Strategic Charity Marketing (15 credits)

    This module aims to provide you with an enhanced consideration of marketing as a strategic tool and to introduce the strategic management aspects of charity marketing.

Assessment methodsTerm datesAssessment methods

Assessment methods

The Postgraduate Diploma is offered on a part time basis and is taught over a period of 12 months. The Diploma consists of four core modules plus three specialist pathway modules. The core modules are shared by all five Centre for Charity Effectiveness postgraduate courses.

Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.

This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.

Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

Term dates

Term dates

Postgraduate Diploma

The Postgraduate Diploma is offered on a part time basis and is taught over a period of 12 months.

The Diploma consists of four core modules plus three specialist pathway modules. The core modules are shared by all five Centre for Charity Effectiveness postgraduate courses.

All courses are taught at Cass Business School and will require attendance one weekend a month commencing on the Friday afternoon at 13:00 to 21:00 and finishing on Saturday at 18:00.

Additional times of attendance will be required: ·

  • On the Induction Day
  • For Action Learning Set meetings (usually alternate months on the Friday morning of the teaching weekend)
  • The Resource Management module exam

Term dates October 2018 intake

Induction
05 October 2018

Learning and Understanding the Voluntary
Sector 05 - 06 October 2018

Strategy, Diversity and Governance
09 - 10 November 2018; 07 - 08 December 2018

Marketing and Fundraising
11 - 12 January 2019

Resource Management
08 - 09 February 2019; 08 - 09 March 2019; 05 - 06 April 2019; Exam* 03 May 2019

Fundraising
17 - 18 May 2019; 14 June 2019 Exam* 12 July 2019

Strategic Charity Marketing
15 June 2019; 26 - 27 July 2019

Shadowing process to be completed by mid August 2019

Course Review Day
06 September 2019

*All other modules area assessed by coursework

MSc conversion Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.

This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.

Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

Term dates For students progressing from the Postgraduate Diploma Intake in 2018

Research Methods for Managers
January 2020

Dissertation or Taught Masters Option
completion by mid-September 2020

Application

How to apply

There is no application deadline for this course. However, we do advise you to apply well in advance as competition for places is high and applications are considered on a continuous basis.

Entry requirementsEnglish language requirementsEntry requirements

Entry requirements

All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers.

In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year's relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.

Overseas students are welcome to apply to these courses, but need to be aware that they cannot be sponsored for Tier 4 visas due to the part-time modular delivery of the course. In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an IELTS exam.

English language requirements

English language requirements

Overseas students are welcome to apply to these courses, but need to be aware that they cannot be sponsored for Tier 4 visas due to the part-time modular delivery of the course. In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an IELTS exam.

If you are not a native English speaker but have been studying in the UK for the last three years it is unlikely you will need to take the test.

Career pathways

Students are selected on their professional experience, and generally continue working in their full –time role whilst undertaking this course.

"The Charity Marketing and Fundraising course gave me some much needed intellectual rigour and helped develop a much more analytical and reflective approach. This has been invaluable in my new job; in fact, I wouldn't have got this job without this more strategic thinking."

Zoe Marlow, Head Education and Business Development (UK and Ireland), Sannam S4

"I specialise in fundraising but wanted a wider understanding of the third sector as a whole, in order to aid my development and to give me a better grounding as a senior manager in my organisation. The course was challenging but manageable when working full time, and the lecturers and guest speakers were all excellent."

Stephanie Lawless, Community Fundraising Manager, Dogs for Good

"The course covered a fantastic breadth of topics in great detail, merging theory with practical real world solutions, and prepares students to take on the challenges currently facing the voluntary sector. Completing this course provided me with the skills, knowledge and confidence to apply for and secure a more senior role in a new organisation."

Marco Greco, Fundraising Manager, Coram Fields

"I really enjoyed my two years at Cass and the course developed my confidence, honed my strategic thinking and gave me a new peer network. This helped me progress into my current role"

Melanie Aram, Head of Major Gifts & Appeals, National Portrait Gallery

Study options for this course

Notes about fees for this course

UK/EU/International

£9,690 (2018/19) Tuition fees are subject to annual change

Fees in each subsequent year of study (where applicable) will be subject to an annual increase limited by the All Items Retail Prices Index. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study (where applicable).

The fee for the Postgraduate Diploma is £6,000 (£6,120 for 2018/19). A deposit of £400 is payable on acceptance of a place and the balance is payable in two instalments, the first on registration and the second in April. For those converting the Diploma to MSc a further £3,500 (£3,570 in 2018/19) is payable in the second year.

Students who are sponsored by their employer will need to complete a sponsorship form as part of the application process. An invoice for the full fees will be sent to the employer in October. If the employer is a charity, they can request payment in two instalments by contacting the person named on the invoice. This arrangement allows the charity to spread the fees across two financial years.

Entry requirements

Contact City, University of London to find course entry requirements.

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