MSc in Digital Marketing & Data Science (MSc)

emlyon business school

For more information about MSc in Digital Marketing & Data Science at emlyon business school, please visit the webpage using the button above.

The award
MSc

How long you will study
16 months

Domestic course fees
EUR 22000 per total

How you will study
full-time

Course starts
September

International course fees
EUR 22000 per total

All study options

About MSc in Digital Marketing & Data Science at emlyon business school

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

This programme focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specialisations and training in a professional and international context.

Study options for this course

Notes about fees for this course

Pricing is for the 2018 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.

Application fees: €120

Entry requirements

Admission is based on the following elements:

- A Bachelor’s degree in any field
Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3
- Official Management Aptitude Test Score: GMAT, GRE, TAGE MAGE, CAT (optional)
- English Proficiency test (optional)

We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort.

For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:
- Examination of all written and redactional elements within the application file.
- The Video Interview
- Potential Face to face or Skype interview, if the Admission Board requires it.

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