For more information about MSc in Digital Marketing & Data Science at emlyon business school, please visit the webpage using the button above.
How long you will study
Domestic course fees
EUR 22000 per total
How you will study
International course fees
EUR 22000 per total
The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.
This programme focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.
During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specialisations and training in a professional and international context.
Notes about fees for this course
Pricing is for the 2018 intake. All indicated fees include tuition, enrolment fees and lifelong membership of emlyon business school forever alumni network.
Application fees: €120
Admission is based on the following elements:
- A Bachelor’s degree in any field
Please note: 3-year Bachelor's degree may be accepted for excellent profiles, including French Bac +3
- Official Management Aptitude Test Score: GMAT, GRE, TAGE MAGE, CAT (optional)
- English Proficiency test (optional)
We remind you this program is fully delivered in English. Therefore, English full proficiency is required for you to be admitted, follow courses and efficiently interact with the other members of the cohort.
For the Admission Process, your English level will be evaluated taking into consideration 3 different fundamentals:
- Examination of all written and redactional elements within the application file.
- The Video Interview
- Potential Face to face or Skype interview, if the Admission Board requires it.
Zsofia K. from Hungary- 2nd year student of the MSc in Management - European Triple Degree - Grande Ecole (Class of 2013-2015)
I chose emlyon business school because of the MSc in Management - European Triple Degree. This programme is truly unique because you are part of an inspiring, open-minded and adventurous international community. You also benefit from the strengths of 3 renowned business schools in Europe. The change of pace in the courses teaches you to be flexible and you have the opportunity to experience all this in some of the most beautiful cities in Europe.
The biggest highlight of this degree has been the people I met in our cohort. Each classmate has their own unique background, stories and ideas for the future. This atmosphere is incredibly dynamic and inspiring. Moreover, the fact that 18 countries are represented gives an authentic base to discussions about global issues during class. Another highlight is the city of Lyon with its cultural life, huge parks, delicious restaurants and unique location close to the mountains and the sea.
Discover more here!
Morgane H. and Tifenn A. (France), Global Entrepreneurship Program 2012-2013
Morgane Hillen and Tifenn Acher, two program graduates recently launched their own start-up – Achhill’s Gluten Free, a wholesale company specialized in gluten and lactose free products.
In our company, we do a lot of presentations and we have to convince many people about our project and how it can work. These presentation skills are very important and before studying in the Global Entrepreneurship Program, we would never have been able to do that… During the year, our fear of setting up a business became smaller and smaller and at some point, it disappeared. This is something we owe to the program.
Discover more Success Stories here!
Sharan M. (India) - MSc in Luxury Management & Marketing - 2011-2012
His experience within the MSc in Luxury Management & Marketing allowed him to not only gain valuable academic knowledge in three countries but it also provided him with the opportunity to meet key players of the Luxury Industry.
“Today, I can tell you that the luxury environment helps in pushing boundaries. This can be found across both the vertical and horizontal scope of work in the luxury industry. Of course, there are challenges since the luxury industry is new to the digital world and companies are cautious as to how it affects their business practices. The reason why I believe that the luxury industry is about going beyond the required is for the primary reason why I admire that quote by Luca Montezemolo, President of Ferrari, "We don't sell a car but we sell a dream."
Discovre more about his profile and the programme here!
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