International Marketing Management

International University of Applied Sciences Bad Honnef (IUBH)

Course Options
  • BAFull-timeSeptember, March6 semesterEUR 5690 semester
Course Information

The curriculum covers various core elements:

  • General business management
  • accounting, law, microeconomics and macroeconomics as well as mathematics and statistics
  • different management approaches and distribution methods
  • in-depth understanding and assessment of business correlations
  • Industry-specific know-how
  • detailed knowledge about specific management topics – human resource management, project management and market research
  • practical marketing topics –customer behaviour, budgeting, campaign planning, international marketing communication, Customer Relationship Management (CRM) and marketing strategy
  • Additional qualifications
  • organisation theory and intercultural training
  • fundamentals of scientific work
  • communication training
  • computer applications
  • Studies abroad
  • the one semester spent studying abroad at one of our partner universities is an optional component of the course and depends on your study performance
  • training of foreign language skills
  • practical experience abroad – academic, personal and intercultural

The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.

Entry Requirements For This Course
  • Higher Secondary School Leaving Certificate with scores in the top 30% of your academic year
  • Academic IELTS 6.0/ TOEFL IBT 80 points/PTE 56 points (51 points in each component)

Course Contact Details


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