For more information about International Marketing Management at International University of Applied Sciences Bad Honnef (IUBH), please visit the webpage using the button above.

The award
BA

How long you will study
6 semester

Domestic course fees
find out

How you will study
full-time

Course starts
September, March

International course fees
EUR 5690 per semester

All study options

About International Marketing Management at International University of Applied Sciences Bad Honnef (IUBH)

The curriculum covers various core elements:

  • General business management
  • accounting, law, microeconomics and macroeconomics as well as mathematics and statistics
  • different management approaches and distribution methods
  • in-depth understanding and assessment of business correlations
  • Industry-specific know-how
  • detailed knowledge about specific management topics – human resource management, project management and market research
  • practical marketing topics –customer behaviour, budgeting, campaign planning, international marketing communication, Customer Relationship Management (CRM) and marketing strategy
  • Additional qualifications
  • organisation theory and intercultural training
  • fundamentals of scientific work
  • communication training
  • computer applications
  • Studies abroad
  • the one semester spent studying abroad at one of our partner universities is an optional component of the course and depends on your study performance
  • training of foreign language skills
  • practical experience abroad – academic, personal and intercultural



The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.

Study options for this course

Entry requirements

Foundation and Pathway Courses at other institutions

If you do not meet the entry requirements for this course then consider one of these courses from another institution:

Other courses at International University of Applied Sciences Bad Honnef (IUBH)

There are 18 other courses listed from International University of Applied Sciences Bad Honnef (IUBH). A selection of these are displayed below:

Location of International University of Applied Sciences Bad Honnef (IUBH)

International University of Applied Sciences Bad Honnef (IUBH) main campus is shown on the map below: