International Marketing Management

International University of Applied Sciences Bad Honnef (IUBH)

Course Options
  • BAFull-timeSeptember, March6 semesterEUR 5690 semester
Course Information

The curriculum covers various core elements:

  • General business management
  • accounting, law, microeconomics and macroeconomics as well as mathematics and statistics
  • different management approaches and distribution methods
  • in-depth understanding and assessment of business correlations
  • Industry-specific know-how
  • detailed knowledge about specific management topics – human resource management, project management and market research
  • practical marketing topics –customer behaviour, budgeting, campaign planning, international marketing communication, Customer Relationship Management (CRM) and marketing strategy
  • Additional qualifications
  • organisation theory and intercultural training
  • fundamentals of scientific work
  • communication training
  • computer applications
  • Studies abroad
  • the one semester spent studying abroad at one of our partner universities is an optional component of the course and depends on your study performance
  • training of foreign language skills
  • practical experience abroad – academic, personal and intercultural

The courses are held in lecture and seminar format. There are about 30 students per class – this encourages dialogue between professors and students.

Entry Requirements For This Course
  • Higher Secondary School Leaving Certificate with scores in the top 30% of your academic year
  • Academic IELTS 6.0/ TOEFL IBT 80 points/PTE 56 points (51 points in each component)
Foundation and Pathway Courses at other institutions

If you do not meet the entry requirements for this course then consider one of these courses from another institution:

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