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The award
BA (Hons)

How long you will study
3 years

Domestic course fees
GBP 9250 per year

How you will study

Course starts

International course fees
GBP 13450 per year

All study options

About Marketing at Nottingham Trent University

With thousands of businesses competing on a daily basis, marketing is quickly becoming a critical management function. It places businesses in the consumers mind in order to gain market dominance.

Marketing is a fun, dynamic, competitive and creative environment to work in. Our Marketing course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, and will ensure that your skills are right up to date when you enter the job market.

You will take specialist modules in key areas such as buyer behaviours, communications, digital, strategy and innovation, which you can implement during your two week compulsory industry placement at the end of your first year.

This course gives you the chance to graduate with more than just a degree, through its connections to the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). Depending on the modules you take you could graduate with a CAM Digital Diploma, MRS Advanced, Certificate in Marketing and Social Research, a CIM Certificate in Professional Marketing and a CIM Diploma in Professional Marketing.

This gives you the opportunity to graduate with additional professional qualifications which are highly sought-after by employers, ensuring that you have the skills and knowledge to make an immediate impact on any organisation.

This course can be studied over three years full-time or four years with a placement, and offers all students the opportunity to gain some industry experience or travel overseas to study abroad in one of our partner universities with our unique opportunities scheme.

This modern and practical course has been designed to give you the best possible preparation for a career in marketing.

Nottingham Business School is in the 1% of business schools worldwide to have both EQUIS and AACSB accreditation.

How you're taught

On average you will receive minimum 12 – 15 hours of teaching per week from a combination on teaching methods. You'll then be expected to increase your understanding of the subject area through independent study for each module.

This course incorporates a wide range of teaching methods including lectures, seminars, workshops, group projects, presentations, student-led meetings and tutorials. The project-based learning and group activities form important elements of your learning, developing your ability to work in a team and enhancing your employability.

You will typically be assessed through a combination of coursework, presentations and examinations. The course has been designed to help you develop a range of practical skills.

You will be assigned a personal tutor for the duration of your time here, which will allow you to:

  • discuss your personal and professional development
  • discuss and gain feedback about your work
  • ask questions about the projects you're working on
  • raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

You'll also use our virtual learning environment, NOW, which is a flexible web-based system that gives you 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and submit coursework electronically from anywhere in the world.

Assessment methods

Full time version of the course (3 years)

  • Year 1 coursework (28%), written (57%) and practical (15%).
  • Year 2 coursework (66%), written (27%) and practical (7%).
  • Year 3 coursework (93%) and practical (7%).

Sandwich version of the course (4 Years)

  • Year 1 coursework (28%), written (57%) and practical (15%).
  • Year 2 coursework (66%), written (27%) and practical (7%).
  • Year 3 placement (100%).
  • Year 4 coursework (93%) and practical (7%).

Contact hours

A full-time student on average can expect to spend 1200 hours a year learning which will typically be broken down as follows:

Full time version of the course (3 years)

  • Year 1 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 2 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 3 lectures/seminars/workshops (21%) and independent study (79%).

Sandwich version of the course (4 Years)

  • Year 1 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 2 lectures/seminars/workshops (25%) and independent study (75%).
  • Year 3 placement (100%).
  • Year 4 lectures/seminars/workshops (21%) and independent study (79%).

Careers and employability

Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:

  • social media insight assistant
  • marketing associate
  • international trade marketing assistant
  • fragrance marketing graduate
  • buying assistant.

In the last few years, graduates from this course have gone onto securing roles with well know employers such as:

  • ASOS
  • Carat
  • Kosher London Beth Din
  • Mothercare
  • Givaudan


Nottingham Trent University has joined forces with the Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers, and ensure we are equipping our students with the best opportunities for a successful marketing career.

CIM modules are included throughout the course, and the qualifications you graduate with will depend on the modules you choose to study. You will also need to achieve at least a 2.2 each of the relevant module to be able to submit your work for the CIM qualifications.

  • Students will be exempt from one of three CIM Certificate in Professional Marketing units. They will only be required to pass two units: Marketing & Integrated Communications to obtain their Certificate in Professional Marketing.
  • They will also be exempt from one of three CIM Diploma in Professional Marketing units. They will only be required to pass two units: Mastering Metrics and Digital Strategy to obtain their Diploma in Professional Marketing.

Students can also gain the Communications, Advertising and Marketing Foundations (CAM) Diploma in Digital Marketing by taking the optional digital modules during year two and the final year. Again students need to achieve a 2.2 or better in the relevant modules to be able to submit their work to CAM.

If students are interested in a career in marketing research they can achieve the Marketing Research Society's Advanced Certificate in Marketing and Social Research via one of our year two core modules. A grade of 2.2 or better is required for submission to the MRS.

The above additional qualification are all available within the current fee structure – there are no additional costs involved.


We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

Our School is based in the impressive Newton building on NTU's City Campus. The building was recently involved in a £90 million regeneration project on the site. The Grade II* listed building was transformed into an ultra-modern complex while keeping its historic beauty.

Fantastic facilities

  • You can take advantage of the Link Lounge, a space dedicated to Business School students, located on level zero of the Newton building.
  • Explore your career prospects with the help of the University's Employability Team.
  • You will benefit from spacious teaching rooms and lecture theatres and a variety of social spaces.
  • Our Student Services Centre will also be on-hand should you need support.
  • A new City Campus Students' Union building giving you an exceptional array of social, leisure and well-being facilities. Our SU has been named Higher Education Students' Union of the Year 2015 by the National Union of Students (NUS).

IT resources

Our IT resource rooms and PC clusters are distributed across the City Campus, with PCs providing access to:

  • Microsoft Office
  • email
  • web browsing
  • networked file storage
  • high-speed online printing services.

The University's main resource room in the library is available 24 hours a day.

Book and library resources

In our library you will have access to an extensive and diverse range of books and periodicals that focus on specialist areas within business, Marketing, Finance, Economics and HRM. The library's OneSearch system provides access to all our:

  • electronic resources
  • journals
  • books.

We have a liaison librarian who is available to give you detailed help in finding and using print and electronic resources. They can also help you with things such as Harvard referencing and research skills.

City location

The location of the City Campus also means that you have easy access to:

  • sports facilities
  • shops
  • student accommodation
  • music venues
  • cafés.

Study options for this course

Notes about fees for this course

The tuition fee for UK home students joining NTU in 2018/19 on a full-time undergraduate/foundation degree programme, will be £9,250.

The fee for those who have a year-long placement as part of a sandwich course, or spend a year studying or working abroad will be published here once confirmed.

The University reviews its tuition fees each year. The fees for Home (UK / EU) undergraduate students for 2018-19 are £9250. As a guide and to enable you to plan your finances the current expectation is that the University’s current fee of £9250 per annum may increase for subsequent years of study in line with inflation and as specified by the Government.

Entry requirements

International qualifications

We accept qualifications from schools, colleges and universities all over the world for entry onto our UG and PG degrees. If you're not sure how your international qualification matches our course requirements please visit our international qualifications page.

Pre-masters and foundation courses

If you need to do a foundation or pre-Masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you are already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-Masters courses page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English Language tests.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our international team for advice.

Don't meet the entry requirements?

Consider a Foundation or Pathway course at Nottingham Trent University to prepare for your chosen course:

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