New Media Marketing

Saunders College of Business at Rochester Institute of Technology (RIT)

Course Options
  • BScFull-timeSeptember, February, June4 yearsUSD 38024 year

Notes about fees for this course

See our website for full course costs, including tuition fees, activity fees and costs of rent and board.

Course Information

As one of the first programs of its kind, New Media Marketing is preparing students to stay one step ahead in the digital era. This interdisciplinary major covers a wide curriculum that consists of internet marketing, imaging, graphic arts, information systems, social media and search engine marketing (SEM). This provides an overall assessment of the current and future state of the graphic communication industry and is designed to meet industry's need for broadly educated marketing, new media, and management professionals.

Entry Requirements For This Course

Admission to RIT undergraduate business programs is granted to qualified applicants who show high potential for success. The RIT vision is to educate business school students to achieve personal and professional success over their lifetimes.

Minimum GPA and Exam Scores

Saunders does not specify a minimum test scores, as the entire application - including high school performance, TOEFL or IELTS score (international applicants only), SAT or ACT score, resume, and personal statement - is evaluated for admittance into Rochester Institute of Technology.

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