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The award
MSc

How long you will study
1 year

Domestic course fees
GBP 13800 per year

How you will study
full-time

Course starts
September

International course fees
GBP 20100 per year

All study options

About Marketing and Business Analysis at The University of Edinburgh Business School, University of Edinburgh

Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.

Programme overview

Delivered by the School's Marketing faculty in collaboration with its Management Science Group, our MSc will give you a theoretical understanding of marketing and management science from both an academic and practitioner's perspective, as well as the ability to explain, critique and apply business analysis techniques to address marketing and business problems. The programme will also enable you to understand how marketing research methods are applied and to undertake qualitative and quantitative research of your own.

Programme structure

The first term (Sep-Dec) of the programme will consist of four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses, many of which are devised by the School's Management Science Group, and which will allow you to tailor your studies towards your chosen career path. Option courses include Marketing and Society, Understanding Brands, Credit Risk Management and Data Mining. The dissertation is written over the summer (Jun-Aug) and is overseen by an academic supervisor.

industry links

A strong academic base, passionate faculty and international student body will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and as a student you will benefit from the expertise of a range of high-profile guest speakers. Recent speakers have been the Database Marketing Manager at Sainsbury's Bank, the Head of Group Analytics at RBS, and the Chief Financial Officer at Siemens. Talks have covered a range of topics, including digital marketing strategies for banks and marketing analysis for online games.

Career development

Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.

The MSc in Marketing and Business Analysis offers students an in-depth and balanced study of the marketing and management science disciplines. This enables students to acquire expertise and skills related to their interests and their intended career trajectory.

This programme could lead to a multitude of roles, including:

  • Account managers
  • Advertising managers - in marketing departments for business, public sector and nonprofit organisations
  • Brand managers / Brand development manager
  • Consumer researchers
  • Data insight analyst
  • Digital marketing managers / executive
  • Innovation marketing manager
  • Market analysts / data analyst
  • Market researchers
  • Marketing campaign analyst
  • Marketing fundraisers, community fundraiser, digital fundraising manager
  • Marketing managers/directors - in marketing departments for businesses, public sector and nonprofit organisations
  • Product managers / Product development managers
  • Public relations managers
  • Research director - trend analyst
  • Sales directors / Sales account managers
  • Social researchers
  • Trade marketing manager

Study options for this course

Entry requirements

Entry requirements

Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.

Academic requirements

You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.

Academic background

Supporting your application

Applications from current undergraduates

Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.

International qualifications

The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.

Some examples of equivalent qualifications:

If your home country is not listed above, consult the minimum grade point average (GPA) required by following the link below.

Country-specific advice for international students

Important points

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