For more information about Marketing and Business Analysis at The University of Edinburgh Business School, University of Edinburgh, please visit the webpage using the button above.
How long you will study
Domestic course fees
GBP 13800 per year
How you will study
International course fees
GBP 20100 per year
Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.
Delivered by the School's Marketing faculty in collaboration with its Management Science Group, our MSc will give you a theoretical understanding of marketing and management science from both an academic and practitioner's perspective, as well as the ability to explain, critique and apply business analysis techniques to address marketing and business problems. The programme will also enable you to understand how marketing research methods are applied and to undertake qualitative and quantitative research of your own.
The first term (Sep-Dec) of the programme will consist of four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses, many of which are devised by the School's Management Science Group, and which will allow you to tailor your studies towards your chosen career path. Option courses include Marketing and Society, Understanding Brands, Credit Risk Management and Data Mining. The dissertation is written over the summer (Jun-Aug) and is overseen by an academic supervisor.
A strong academic base, passionate faculty and international student body will ensure a rewarding student experience in our city-centre campus. The school has widespread industry links and as a student you will benefit from the expertise of a range of high-profile guest speakers. Recent speakers have been the Database Marketing Manager at Sainsbury's Bank, the Head of Group Analytics at RBS, and the Chief Financial Officer at Siemens. Talks have covered a range of topics, including digital marketing strategies for banks and marketing analysis for online games.
Marketing graduates from the University of Edinburgh are highly sought after globally. Our dedicated Student Development Team within the Business School will be an integral part of your student experience from day one. We are here to help you become equipped to maximise your potential in the global market.
The MSc in Marketing and Business Analysis offers students an in-depth and balanced study of the marketing and management science disciplines. This enables students to acquire expertise and skills related to their interests and their intended career trajectory.
This programme could lead to a multitude of roles, including:
Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements.
You will need a UK first-class or 2:1 honours degree in one of the subjects below, or an equivalent overseas qualification.
Supporting your application
Applications from current undergraduates
Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date.
The minimum academic requirement is a UK 2:1 honours degree in a related subject or an equivalent international qualification.
Some examples of equivalent qualifications:
If your home country is not listed above, consult the minimum grade point average (GPA) required by following the link below.
Erin Bembe, full time MBA
After I graduated in 2010 with a BA in Economics, I became a Financial Specialist at the Federal Highway Administration in Washington DC. I returned to study as I had progressed as far as I could in my current role and I also wanted to move from the public sector into the private sector. I chose the University of Edinburgh for its global reputation, its location, and because of the length of the MBA programme (1 year compared to 2 in the US).
The MBA is an intense full-time program providing an overview of business with the option to specialize in an area of interest. There is a strong focus on sustainability and corporate social responsibility as well as the development of leadership and other soft skills. Because the school is so well placed in Europe and has such a good reputation, it attracts students from all over the world, providing a diverse and stimulating learning environment. The opportunities to learn beyond the classroom – from international business treks to case competitions and undergraduate mentoring programs are vast.
The programme allowed me to develop both my technical skills and my soft skills which were instrumental in landing me my current job. I am now a Senior Financial Analyst for Johnson & Johnson and was introduced to my current company through the programme’s Capstone project.
Having an alumni community that I can tap into is important to me. The network I’ve built thus far has been a huge support in my post-MBA life. The programme is quite rigorous and the city can be a huge distraction, so it’s essential to find the right balance between studying and enjoying all that Edinburgh has to offer. Make sure to take advantage of all the opportunities the school provides for development outside of the classroom – the multiple clubs, volunteering opportunities, projects, guest lecturers, and career services.
Tim Puddy, Masters in International Human Resource Management
Prior to moving to Edinburgh I completed a BA in Management from the University of York. During the course of the degree I spent a placement year working at the Pharmaceutical Company GlaxoSmithKline. I worked within the Human Resource Development team concerning their future leader programmes.
I went back to study as I enjoy the stimulating and liberating environment available in academia, and wanted to pursue my interest in HRM. Edinburgh University is an elite university, but more specifically, the Business School provided a route to CIPD accreditation which is key in HRM careers. Being by definition an international programme, the IHRM cohort is also very international and therefore we get so many new perspectives on issues. We have been taught about crucial areas of HRM as well as having particular focuses on the issues an international context brings. These concepts were reinforced during a class trip to Helsinki.
The CIPD accreditation is hugely important, but to have a deep theoretical background in topical HR issues is even more so. The Reward Management module in particular has helped me get a job in this area as I will be working in reward management for Virgin Money. I will also be maintaining links with the health sector.
Edinburgh itself is beautiful, vibrant and quaint all at the same time. It is also walkable which is very important to me. I love a good view, and Edinburgh is spoilt with these! Of course its culture and arts scene aren’t too far behind. The city will, I am sure, hold a special place in everyone’s memories so keeping in touch is crucial personally as well as professionally. I encourage new students to make the most of what Scotland and the Business School have to offer.
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