Arts, Policy and Cultural Entrepreneurship (MA)

University of Groningen

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The award
MA

How long you will study
12 months

Domestic course fees
EUR 2060

How you will study
full-time

Course starts
find out

International course fees
EUR 11500

All study options

About Arts, Policy and Cultural Entrepreneurship at University of Groningen

Art is inherently public. In this programme, you will study and reflect upon how public arts policy, arts management, arts marketing and education affect the realisation of artistic values in society.

Traditionally, the arts have been regarded as a means forrepresenting individual and collective identities, and for thereflection on, and critical assessment of, society. Increasingly,however, the arts are regarded as entertainment (e.g. based onnotions such as the 'experience economy'), or as a means for thecreative development of local economies ('creative and cultureindustries' and 'creative class'), or as a form of socialengineering.

The Arts, Policy and Cultural Entrepreneurship trackfocuses on the organizing of art and the public role of art intoday's societies. Using methods from critical sociology, publicpolicy studies, management studies, and cognitive perspectives on the arts you will learn to critically reflect upon the values thatinfluence local and global art practices. On the basis of theoryand empirical work, you will learn to analyse, criticise, andreflect upon the existing practices for art's sustenance,organisation, and dissemination.You will learn to devise strategieson how the arts should be managed, marketed, and addressed bypublic policy agents in order to strengthen their role insociety.

Art is inherently public. In this programme, you will study and reflect upon how public arts policy, arts management, arts marketing and education affect the realisation of artistic values in society.

Traditionally, the arts have been regarded as a means forrepresenting individual and collective identities, and for thereflection on, and critical assessment of, society. Increasingly,however, the arts are regarded as entertainment (e.g. based onnotions such as the 'experience economy'), or as a means for thecreative development of local economies ('creative and cultureindustries' and 'creative class'), or as a form of socialengineering.

The Arts, Policy and Cultural Entrepreneurship trackfocuses on the organizing of art and the public role of art intoday's societies. Using methods from critical sociology, publicpolicy studies, management studies, and cognitive perspectives on the arts you will learn to critically reflect upon the values thatinfluence local and global art practices. On the basis of theoryand empirical work, you will learn to analyse, criticise, andreflect upon the existing practices for art's sustenance,organisation, and dissemination.You will learn to devise strategieson how the arts should be managed, marketed, and addressed bypublic policy agents in order to strengthen their role insociety.

After your studies

Job prospects

With the APCE track you can work, for example, as a professionalorganiser, manager, marketing, or publicity agent in e.g. citytheaters, music festivals, orchestras, publishers or museums. Inthis field, you could also provide support and consultation forpolicy to national, provincial, or local governments. Otheremployment possibilities include media and advertisement. Priorstudents have also begun their own successful arts organisations,advice bureaus and event organisations.

With the APCE track you can work, for example, as a professionalorganiser, manager, marketing, or publicity agent in e.g. citytheaters, music festivals, orchestras, publishers or museums. Inthis field, you could also provide support and consultation forpolicy to national, provincial, or local governments. Otheremployment possibilities include media and advertisement. Priorstudents have also begun their own successful arts organisations,advice bureaus and event organisations.

Job examples

  • Professional organiser, manager, marketing or publicity agent
  • Public policy official
  • Cultural entrepreneur
  • Independent consultant
  • Event organizer
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Study options for this course

Notes about fees for this course

EU/EEA

€ 2060 per year

Non-EU/EEA

€ 11500 per year

Entry requirements

Bachelor-Master connections

Study programmeOrganizationTransition
Arts, Culture and MediaUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Minimum language requirements of TOEFL iBT 90 (with a minimum of21 on all items), or IELTS 6.5 (with a minimum of 6 on all items).ERK level B2 (preferably C1). Students who gained a bachelor's degree certificate from an English-taught degree programme, will automatically meet the language requirements.

previous education

Bachelor's degree in Arts, Culture and Media or in a relatedfield, such as:

  • Arts Philosophy
  • Arts Sociology
  • Arts Policy
  • Film
  • Music
  • Theatre
  • Literature

Admission requirements

Specific requirementsMore information
language testNo further information
previous education

Bachelor's degree in Arts, Culture and Media or in a relatedfield, such as:

  • Arts Philosophy
  • Arts Sociology
  • Arts Policy
  • Film
  • Music
  • Theatre
  • Literature

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