DDM Strategic Marketing Intelligence (MA, MSc)

University of Groningen

For more information about DDM Strategic Marketing Intelligence at University of Groningen, please visit the webpage using the button above.

The award
MA, MSc

How long you will study
24 months

Domestic course fees
EUR 2060

How you will study
full-time

Course starts
September

International course fees
EUR 8300

All study options

About DDM Strategic Marketing Intelligence at University of Groningen

Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree program combines the expertise in MarketingIntelligence from Groningen with the expertise on StrategicMarketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics:marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value. 

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Oslo.Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and anMSc in Strategic Marketing Management.

Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree program combines the expertise in MarketingIntelligence from Groningen with the expert is on StrategicMarketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics:marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value. 

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Oslo.Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and anMSc in Strategic Marketing Management.

After your studies

Job prospects

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve,your degree will be highly valued on the labour market.

FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies. Check: http://www.rug.nl/feb/career-services/

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve,your degree will be highly valued on the labour market.

FEB Careers Company
To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies. Check: http://www.rug.nl/feb/career-services/

Job examples

  • Brand or Product manager (national or international)
  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert or Database analyst
  • Researcher at a university (Research Master's & PhD programmes)
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Study options for this course

Entry requirements

Admission requirements

Specific requirementsMore information
certified competences

GMAT/GRE; for specific scores (and exemptions), see http://www.rug.nl/(...)ication/intl-route/1

grade list

A certified grade list(s) is considered in the evaluation.

language test

TOEFL internet based (IBT): 90, IELTS Academic: 6.5; for specific scores, see: http://www.rug.nl/(...)ication/intl-route/1

previous education

To be eligible for admission to this double degree programme,you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialization MI). After the first semester you can apply for the add-on year in Oslo. transnational companies take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MScin Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/(...)ication/intl-route/1

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this double degree programme,you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialization MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MScin Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/(...)plication/nl-route/1

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/(...)rt/admissions-office

Language requirements

ExamMinimum score
IELTS overall band6.5
IELTS writing5.5
IELTS speaking6
TOEFL paper based575
TOEFL internet based90

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