For more information about Political Strategy and Communication at University of Kent Brussels School of International Studies, please visit the webpage using the button above.

The award
MA

How long you will study
1 year

Domestic course fees
EUR 17350 per year

How you will study
full-time

Course starts
January, September

International course fees
EUR 17350 per year

All study options

About Political Strategy and Communication at University of Kent Brussels School of International Studies

Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility. What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?

Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.

An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.

The aims of the MA in Political Strategy and Communication are to:

  • provide students with a research-active teaching environment which provides a good grounding in the study of Social Science in general, in political strategy, and in the communication of political positions in particular;
  • offer a critical perspective of the interplay between International Relations and European Politics as they relate to the process of creating a strategy for dealing with political issues, and communicating effectively the issues and positions on the basis of that strategy, in order to influence outcomes at the European and national levels;
  • ensure that students acquire a solid understanding of methodologies for the study of Social Science in general, and in the application of those understandings to the study of political strategy in particular;
  • ensure that students acquire a solid understanding of major theoretical approaches to policy making and policy analysis, the historical development of the contemporary European policy landscape, and the application of theoretical and historical knowledge to the analysis and understanding of contemporary issues and cases in the field, with particular emphasis on the manner in which policies, positions, perspectives, and attitudes are communicated; 
  • ensure that students acquire the necessary skills for advanced assessment of contemporary problems in European politics, society, and economy, and their solutions;
  • develop students’ general research skills and personal skills (transferable skills).

Programme Structure:

The MA in Political Strategy and Communication is offered in both the Standard (90 ECTS credits) and the Extended version (120 ECTS credits) and in each case students may take the programme with or without a secondary specialisation.

Study options for this course

Entry requirements

A first or upper-second class honours degree or a GPA of at least 3.0/4.0 in a relevant subject or equivalent. For other international entry requirements, please contact the School.

What students think about University of Kent Brussels School of International Studies

Ask a question

Ask University of Kent Brussels School of International Studies for more information by completing this form

Desired Start Year

Your question will be sent directly to University of Kent Brussels School of International Studies. Your question is subject to the StudyLink terms and conditions which can be viewed here.

Other courses at University of Kent Brussels School of International Studies

There are 16 other courses listed from University of Kent Brussels School of International Studies. A selection of these are displayed below:

Location of University of Kent Brussels School of International Studies

University of Kent Brussels School of International Studies main campus is shown on the map below:

Explore University of Kent Brussels School of International Studies

Click the following videos and images to expand or play