For more information about Political Strategy and Communication at University of Kent Brussels School of International Studies, please visit the webpage using the button above.
How long you will study
Domestic course fees
EUR 17350 per year
How you will study
International course fees
EUR 17350 per year
Politics is not merely about power. Sophisticated politics involves communication, strategy and manipulation of the political agenda. Whether it be a political leader motivating people to follow, a government seeking allies for a policy in the international arena, a campaigner mobilizing supporters, or a high-priced corporate lobbyist explaining a client’s policy to legislators, all political ideas ultimately depend on them being communicated to an intended audience, with precision, efficiency and above all credibility. What are the appropriate forms of communication for a politician? What forms of ‘spin’ can work, and which do journalists see through? What are effective ways of framing a client’s perspective for government officials, and what are the entry points in the decision-making cycle that makes their communication strategy most effective?
Brussels has emerged as the largest centre for international media, measured in the number of foreign correspondents, which has now exceeded the number in Washington DC. Brussels is also home to thousands of political lobbyists, engaged either as public relations specialists, political strategists, or corporate communications advisors. A recent study of graduates from BSIS who stay in Brussels shows that political communication is among their primary career destination.
An MA in Political Strategy and Communication engages students in the practical issues of political delivery. The areas of political communication, political leadership, strategy, crisis management, political branding, and public relations are all the leading vocational aspects of a developed academic understanding of politics and international relations, and it is an area of growing importance that distinguishes BSIS graduates as policy-relevant, engaged thinkers in the political arena.
The aims of the MA in Political Strategy and Communication are to:
The MA in Political Strategy and Communication is offered in both the Standard (90 ECTS credits) and the Extended version (120 ECTS credits) and in each case students may take the programme with or without a secondary specialisation.
MA International Migration Student
"I’m enrolled in the MA in International Migration and enjoying studying again in a different environment. I’d previously been working in Paris with Roma migrants, specifically working on a project of access to education for Roma children living in the makeshift camps around Paris. This project was a serious challenge having recently graduated (LLB in Law and European legal studies from Aberdeen in 2014), but it was a fantastic learning experience of hands-on work. Having developed new skills in project management and human rights issues around migration I thought about pursuing my studies further to gain a global understanding on migration issues.
I was a little anxious at the idea of hitting the books again, especially from a political science perspective. However, bringing this experience into this Masters has been great and so many of the students have different backgrounds, professionally and academically, which makes interesting discussions!
Life in Brussels and at BSIS has been great so far. The diversity in this city is amazing, whether at school or outside of it. Being at the heart of the European Union, there’s always something going on. I could definitely get used to this!"
Lucie Thomas, United Kingdom
MA International Development Student
"I am enrolled in the International Development Master. After finishing my Bachelor’s in Law and Political Science, I worked in an international legal NGO based in Spain and at the United Nations headquarters in Geneva as human rights consultant. I chose this Master program because it links my interest fields, human rights, development, and gender. The International Development Master is, without doubt, providing me new views and approaches to the many topics of international development. I am sure that it will strengthen your critical thinking and challenge you in many ways."
Alazne Irigoien, Spain
There are 16 other courses listed from University of Kent Brussels School of International Studies. A selection of these are displayed below: