Digital Media, BA

Course content

You'll develop key skills in digital media design and production from Year 1, as well as an understanding of different theories and approaches in communication and media. At the same time, you'll examine the cultural, technological, political and economic contexts that have shaped the development of digital media and the research that will shape its future.

Year 2 will allow you to build on this foundation, as you develop advanced skills in web programming, study visual communication and work on real industry briefs. You'll also develop your research skills and choose from a range of optional modules to tailor your studies according to your own interests and career plans. You could study media policy, PR, motion graphics, digital storytelling and colour science among many other topics.

By your final year you'll have the skills and knowledge to produce a substantial piece of independent project work, either applying your research skills to complete a dissertation on a media-related topic of your choice, or developing your own digital media product, service or campaign, from initial pitch through to finished product.

At the same time you'll gain a good grounding in legislation, policy and regulation surrounding digital media, and select more optional modules in areas ranging from documentary journalism to information design. You could also choose to complete a four-week work placement to gain practical experience in a related industry.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Year 1

Compulsory modules

• Entry requirements, fees and applying

  Entry requirements

  A-level: ABB

  • Career opportunities

    Digital media communications play a vital role for almost every organisation. This means career opportunities for graduates are rich and varied.

    Our graduates pursue a wide range of careers in media including web design, social media analysis, content writing, online marketing, advertising, graphic design, project management and e-commerce. Many have built careers in well-known organisations like the BBC, The Guardian, ITV, MTV and M&C Saatchi.

    What Do Our Graduates Do?

    Careers support

    We encourage you to prepare for your career from day one. That's one of the reasons Leeds graduates are so sought after by employers.

    Leeds for Life is our unique approach to helping you make the most of University by supporting your academic and personal development. Find out more at the Leeds for Life website.

    The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.

  • Study abroad and work placements

    Study abroad

    On this course you have the opportunity to apply to spend time abroad, usually as an extra academic year. The University has partnerships with more than 400 universities worldwide and popular destinations for our students include Europe, the USA, Canada, Australia, New Zealand, Singapore, Hong Kong, South Africa and Latin America. 

    Find out more at the Study Abroad website.

    Work placements

    Practical work experience can help you decide on your career and improve your employability. On this course you have the option to apply to take a placement year module with organisations across the public, private and voluntary sectors in the UK, or overseas.

    Find out more about work experience on the Careers website.

    If you don't want to spend a full year on a placement, you can still choose to take the Placement optional module, which gives you the chance to spend around four weeks working at a company or organisation within the media or a related industry. We have excellent links with the local, regional and national creative industries, ensuring that you have the opportunity to gain hands-on experience that complements your learning.

  • Related courses

    Communication and Media BA
    Digital Media BA
    Film, Photography and Media BA
    Journalism BA