Introduction to Marketing, Short Course

University of Wales Trinity Saint David, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
Short Course	find out	find out	find out	find out	find out

About Introduction to Marketing, Short Course - at University of Wales Trinity Saint David

Course Overview

Market research, environmental considerations and industry analysis
The concepts of market segmentation and target marketing and their use in developing marketing strategies
Determining the different marketing techniques for products and services
Different approaches to marketing management including the 4 p's approach
Cost considerations and strategies
Channels of distribution
Promotion and marketing communication activities and their relevance to marketing mix, perceptions and brand equity Marketing philosophies

Key Features

This module is aimed at people who would like an insight into marketing principles and practice.

Course Tutor(s)

Dr Rhianon Washington

Assessment

Report

Exemplar: Produce a formal report based on an organisation with which you are familiar identifying and outlining marketing principles in action.

Further Information

You will be required to attend two teaching days at the Carmarthen Campus. These days will provide you with a secure foundation to begin your study. Throughout this module you will be supported by a Tutor. This support can either be face-to-face, via telephone, email or Skype - or a mix of all these.

This module can be funded through ESF for eligible participants. Please contact gwlad@uwtsd.ac.uk or 01267 225167 for further information.

Entry requirements

Entry Criteria

No entry requirements

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Introduction to Marketing, Short Course

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About Introduction to Marketing, Short Course - at University of Wales Trinity Saint David

Entry requirements

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