"The multicultural staff and student body help create a
very welcoming and international environment for everyone!" - Péter G. (Hungary)
| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BSc | Full-time | 7 semester | September | find out | EUR 22000 per total |
If you would like to gain a general understanding of the key concepts in commerce and marketing and also understand the basics of business and management, then this study programme is for you.
The 7-semester programme consists of 4 semesters at International Business School in Budapest, Hungary followed by semester 5 and 6 at Dublin Business School in Dublin, Ireland. Semester 7 is compulsory work placement. Qualifying students receive the degrees of both institutions.
Programme Content
Graduates of this double Hungarian and Irish degree programme will become experts in marketing with a special emphasis on the use of digital tools. You will be in a good position to work as a digital marketing manager, SEO expert, PPC specialist, or e-commerce expert. The organizations you can work for are also very diverse: typically, you can take up a position at digital marketing agencies, multinational corporations and SMEs, or even run your own consultancy services, although the skills you will gain are also increasingly sought after in public administration (municipalities, ministries, schools) and in not-for-profit organizations (foundations, associations).
In addition to providing a solid foundation in the theory of marketing, the programme is highly practice-oriented. A very important criterion in the selection of our prestigious faculty is that they have real-life business experience. The seminars are always interactive, where tasks, assignments, and discussions prepare students for thinking and working both individually and together in teams.
The knowledge of professional English business language enables graduates to succeed in the business world. This can be further enhanced by a two-semester study at Dublin Business School in Ireland where you can acquire an Irish BA (Hons.) in Marketing (Digital Media) degree in addition to your Hungarian BSc in Commerce and Marketing (kereskedelem és marketing alapképzés) degree awarded by IBS.
You can also opt to take part in the Erasmus+ programme while studying at IBS.
Skills and Competences
Business and academic communication skills, such as presentation, argumentation, and negotiation skills; use of IT tools, including web design and customer relationship management tools; quantitative skills; effective adaptation to environmental changes; intercultural and teamwork skills are some of the most important skills students will develop during the programme.
Career Opportunities
Through this programme you will have insights into a wide array of issues and areas in commerce and marketing and, specifically, related to digital marketing. As a result, you will be able to make a positive contribution from smaller firms to large multinational corporations, the public sector, or your own business in the areas of digital media production, brand management, digital advertising and PR, and e-commerce.
Learn more about Commerce and Marketing, BSc - at International Business School (IBS)
Visit course webpageContact International Business School (IBS) to find course entry requirements.
IBS offers specific scholarships for almost all levels of study to try to enable everyone to be able to study with us!
Check out all the possibilities here: https://www.ibs-b.hu/en/how-to-apply/scholarships/
Find out what students say about International Business School (IBS)
Multicultural environment
"The multicultural staff and student body help create a
very welcoming and international environment for everyone!" - Péter G. (Hungary)
Professors are business professionals
"It is amazing to be able to learn from professors who are actual business professionals because they can provide their own insights to the world of business and learning from them is one of the best parts about studying at IBS!" - Juan L. (China)
Practice-oriented education
'"IBS equips the students with practical and relevant information which offers great preparation for the job market today. The international community creates an inclusive environment making it easy for foreigners to acclimatize. I have no regrets about choosing IBS!" - Wanjira M. (Kenya)
There are 20 other courses listed from International Business School (IBS). A selection of these are displayed below:
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International Business School (IBS)
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