BA Public Relations, BA, UG:Bachelor

Regent's University London, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA, UG:Bachelor	Full-time	4 years	September, January, May	GBP 14475 per year	GBP 14475 per year

About BA Public Relations, BA, UG:Bachelor - at Regent's University London

This is an American degree, four years in length.

The Public Relations major offers a grounding in the history, theories and developments for the public relations industry and the chance to test concepts through real-world projects.

You will learn the essential skills for working in the global, multi-media communications industries, including media relations, media campaigns, writing and producing for the media, media law and ethics, business skills and crisis communications management.

Why should I choose this programme?

With the increasing link between a company’s reputation and brand, and the two-way role demanded by social media, the traditional role of a PR professional has expanded rapidly.

Today’s PR professional must add marketing, company strategy and two-way communication to their 21st century skillset, while also keeping the solid fundamentals of strategic planning and communications.

The Public Relations major focuses on building the skills that a practicing public relations professional will need in today’s marketplace.

Key skills, aims and objectives

Understand and demonstrate skill in public relations and corporate communications functions for businesses and non-profit organisations through analysis, planning, message development and tactical solutions
Create campaign plans and briefing materials for company spokespeople and other tactical public relations messages to suit the communications source or audience
Exhibit solid writing skills for business, media and public relations formats across all media
Understand the theories behind public relations and how they relate to planning and evaluating campaigns
Understand the philosophy and function of the news media and the skills needed to work with its members proactively and reactively

Future opportunities

Companies increasingly recognise that good public relations gives them competitive advantage over rivals and should be part of the master marketing plan for any business.

The programme will prepare you for a wide variety of careers, including roles in PR agencies, companies, non-profit organisations, advertising, the media or other communications roles.

Former students have applied their PR skills to roles in everything from art galleries to charities, and from motor racing to luxury brands.

Entry requirements

Applicants must provide evidence of successful completion of 12 years of schooling, with a minimum cumulative Grade Point Average (GPA) of 2.5 in the American High School grading system or equivalent. This is calculated on a scale of 0-4, with a 2.5 roughly equivalent to a C+/B-. Other international qualifications will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

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BA Public Relations, BA, UG:Bachelor

Study options for this course

About BA Public Relations, BA, UG:Bachelor - at Regent's University London

Entry requirements

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