| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Full-time, Part-time | 12 - 36 month | September, January | GBP 8400 per year | GBP 12600 per year |
In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.
The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry.
You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing.
The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges.
You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers.
£12,600 (International Students), £8,400 (Home/EU Students)
Minimum Requirements
United Kingdom (UK) Honours degree or equivalent, normally at grade 2.2 or above.
English Language
Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5).
Below are some suggested courses at other providers that you may also be interested in:
Italian Language Courses in Sicily Certificate, Summer Course, Winter School
The Italian Academy
Find out more
Executive Master of Business Administration - Part-time Executive MBA
Strathclyde Business School
Find out more
International Fashion Marketing and Design Management MA
Faculty of Arts, Humanities and Cultures
Find out more
If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:
Graduate Diploma of Engineering (Electrical Systems)
Engineering Institute of Technology
Find out more
There are 12 other courses listed from GCU London. A selection of these are displayed below:
See other universities in London
Find out more about studying in the United Kingdom
