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Advertising, BDes

OCAD University, Canada

OCAD University

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The award How you will study Study duration Course start Domestic course fees International course fees
BDesFull-time4 yearsfind outCAD 7700 per yearCAD 28000 per year

About Advertising, BDes - at OCAD University

This is Canada's top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of students get offered jobs before they even graduate at Canada's only four-year university advertising program.

In this program, instructors who work in the advertising field will teach you:

  • Design
  • Storytelling
  • Digital
  • Copywriting
  • Typography
  • Layout
  • Strategy
  • Consumer behaviours and market research
  • Art direction
  • Film
  • User experience
  • Public relations

You will learn storytelling from many different points of views. You will be encouraged to challenge tradition and consider different viewpoints and values.

In fourth year, you'll work in boot camps with real clients and create real campaigns. In the past, students have worked with McCain Pizza Pockets and Sony Playstation. This means you can say you've sold a creative concept before even finishing school - a huge advantage when you're looking for a job.

You'll also benefit from guest speakers from Canada's biggest ad agencies and have the opportunity to do internships. Acclaimed alum of the program include many top creative directors in Canada and worldwide, including Elspeth Lynn, Creative Director for Saatchi & Saatchi in London, UK, Wain Choi, Global VP ECD at Cheil Worldwide in Korea and Carlos Moreno, Global Chief Creative Officer for Cossette.

Notes about fees for this course

The fees listed here are approximate, and can vary from course to course. For more pricing information, please check the institution website.

Entry requirements

As outlined in the Admission Requirements (Undergraduate) Policy, applicants to OCAD University's undergraduate programs must meet minimum academic entrance requirements and submit:

  • Statement of Intent (required for all programs) and
  • Portfolio (required for all studio BFA, BDes programs) or
  • Writing sample (required for the BA in Visual and Critical Studies)
  • Official transcripts
  • English Language Proficiency Test results (if required)

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If you do not meet the entry requirements for this course then consider one of these courses from another institution:

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Other courses at OCAD University

There are 25 other courses listed from OCAD University. A selection of these are displayed below:

Advertising BDes

OCAD University

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Creative Writing BFA

OCAD University

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Design for Health MDes

OCAD University

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Digital Futures BDes, BFA

OCAD University

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Digital Futures MA, MDes, MFA

OCAD University

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View all 25 courses at OCAD University

Related Information

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