Bachelor of Business, Major in Public Relations (Hamilton) (BBus)

University of Waikato

For more information about Bachelor of Business, Major in Public Relations (Hamilton) at University of Waikato, please visit the webpage using the button above.

The award

How long you will study
3 years

Domestic course fees
NZD 6462 per year

How you will study
find out

Course starts
February, July

International course fees
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All study options

About Bachelor of Business, Major in Public Relations (Hamilton) at University of Waikato

You can apply to enrol for the Bachelor of Business now, but you don't need to select your major subject/s until December - February. Once you've submitted an application form for the BBus, please email the Management Student Centre at or phone 0800 654 303 to discuss your preferred major subject options from the list below.

Looking for a dynamic business career that puts you at the forefront of strategic and technological changes in the global marketplace?

Waikato's new three-year Bachelor of Business will prepare you to lead and manage a successful company or organisation in a wide range of industries. Or take the entrepreneurial route and create your own start-up business.

This degree will equip you with well-rounded business and financial acumen across all the key areas of management, including accounting, digital business, economics, finance, marketing and supply chain management.

It will ensure you graduate with the relevant business knowledge and practical skills that today's employers are looking for.

All students will gain practical business experience in third year through a workplace internship or applied research project, where you'll have the opportunity to apply your new skills to a real-world organisation.

As a BBus student, you'll gain valuable insights into why companies need to be agile and innovative to succeed in today's unpredictable global marketplace.

You'll learn how to help organisations become more profitable and efficient, and what's involved in managing international supply chains. You'll understand why it's important to focus on satisfying the needs of your customers, and discover the process of bringing new products to market.

And you'll be introduced to disruptive digital technologies - such as big data and cloud computing - that are revolutionising all aspects of business.

In second and third years, you'll take more advanced papers that build expertise in your major subject/s.

Through practical assignments and case studies, students will develop the critical thinking required to  manage transformative business projects, lead and work collaboratively with others, and apply critical thinking to find innovative solutions for complex problems.

Whichever career path you take, with the Bachelor of Business you'll develop core skills in decision-making, analysis, innovation, teamwork, leadership and communication that will stand you in good stead throughout your career.

If you'd like to become a Chartered Accountant, you can use this degree to fast-track your journey by majoring in Accounting. You'll need to take a specific suite of 16 papers recognised by CAANZ, CPA Australia and ACCA. See below for full details.

The Bachelor of Business is available to students based at the University of Waikato in Hamilton, and to new students in Tauranga once they have completed the New Zealand Diploma in Business (Level 5) at Toi Ohomai.

1st Major subjects

For this degree, choose one of the following subjects as your 1st Major:

**Some of the 1st Major subjects for the Bachelor of Business are awaiting final approval from CUAP. If your choice of major subject does not currently appear on the Application to Enrol form, please check back in December or contact the Management Student Centre, email

2nd Major subjects

This degree also offers the flexibility to take a 2nd Major in any of the nine major subjects listed above, or almost any other undergraduate subject offered at the University of Waikato.

If you choose to do a double major for your degree, you will need to complete eight papers (120 points) in each of those subjects.

If you prefer to focus on a single major, you will need to complete nine papers (135 points) in that subject.

Minor subjects/Elective papers

Instead of doing a 2nd Major, you have the option of taking 1-2 Minor subjects to complement your 1st Major. A Minor consists of four papers in the same subject (60 points).

Alternatively, you may choose up to eight elective papers during the course of your degree.

In addition to the nine Major subjects listed above, the following three subjects are also available as a Minor:

Have a chat to one of our advisers in the Management Student Centre (MSC) to help you plan your programme of study. Phone 0800 654 303 or email

Pathway from the NZDipBus (Level 5) in Tauranga

It's possible to take this degree in Tauranga by first completing the New Zealand Diploma in Business (Level 5) at Toi Ohomai Institute of Technology in 2018, with at least a B grade average.

Then you can transfer into the second year of the Bachelor of Business at the University of Waikato in Tauranga, and credit your NZDipBus (Level 5) towards the first year of your degree (up to eight papers).

If you want to complete years 2 and 3 of the BBus in Tauranga, starting in 2019, you can choose to major in either Accounting, Finance, Marketing or Strategic Management.

To choose from a wider range of subjects, you'll need to study at the University of Waikato campus in Hamilton.

Note: The new BBus degree is not open to Bay of Plenty Polytechnic/Toi Ohomai students who completed the NZDipBus (Level 6) in 2017. You will need to transfer into the third year of the original Bachelor of Business Analysis (Financial), majoring in either Accounting or Finance.

To make an appointment with our Tauranga Future Student Advisor, email or phone 0800 WAIKATO.

Waikato has an international reputation

You'll be studying at Waikato Management School, which is ranked in the top 1% of the business schools worldwide, having achieved Triple Crown Accreditation from EQUIS, AMBA and AACSB,This is a globally recognised benchmark of excellence in teaching and research.

In the prestigious QS World University Subject Rankings 2017, Waikato is ranked in the world's top 150 universities for Accounting and Finance, and in the top 250 for Business & Management Studies and Economics.

We're also ranked 16th best university in the world for Hospitality and Tourism Management in the Shanghai Global Ranking of Academic Subjects 2017.

Waikato is the only university in New Zealand or Australasia whose Public Relations programme is certified by the Public Relations Society of America (PRSA), which sets the global education standards for the PR industry.

Why study business at Waikato?

Waikato University is the ideal place to study business and management - we're located at the heart of New Zealand's export-driven 'Golden Triangle', formed by the rapidly expanding cities of Hamilton, Tauranga and Auckland. And we're surrounded by some of the best agricultural land in New Zealand.

The Waikato and Bay of Plenty regions have two inland ports, two seaports and an international airport right on our doorstep; and we're close to some of New Zealand's most popular tourism destinations, such as Rotorua, 'Hobbiton' (Matamata) and Waitomo Caves.

We're also home to a growing cluster of biotechnology, aviation, manufacturing and logistics companies.

Career opportunities

  • Auditor
  • Banker (commercial or investment)
  • Business analyst
  • Business consultant
  • Chartered Accountant
  • Customer experience manager
  • Digital business or e-commerce manager
  • Economist
  • Entrepreneur
  • Financial advisor
  • Hospitality manager
  • International trade advisor
  • Logistics/Supply chain manager
  • Marketing manager
  • Operations manager
  • Policy analyst (eg. Treasury)
  • Project manager
  • Sharebroker
  • Systems analyst
  • Taxation advisor
  • Tourism operations manager

Study options for this course

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